About Us

Our Belief

We’re here to help owner-operators become true founders. At RISE, we combine mindset, systems, and strategy to help you lead with clarity, build sustainable momentum, and design a business that works for you—not the other way around.

Meet the Founders

Shelbee Hutchings

Co-Founder | Growth Strategist | NLP Practitioner

Specialty:

Mindset, leadership development, operations strategy

Superpower:

Helping business owners find clarity and break through limiting beliefs

Shelbee helps entrepreneurs become strategic, energized leaders by blending deep mindset work with proven systems. From immersive retreats to 1:1 advising, she brings a mix of clarity, creativity, and calm execution to every partnership.

Off-duty, you’ll find her wake surfing, snowboarding, or exploring the desert trails of Southern Utah.

Spencer Finch

Co-Founder | Sales & Marketing Strategist | Vision Architect

Specialty:

Sales funnels, go-to-market strategy, product development

Superpower:

Turning big visions into scalable business models that drive revenue

Spencer thrives on helping entrepreneurs turn chaos into clarity. He’s a pro at finding product-market fit, designing systems for growth, and creating businesses that run without the owner’s constant involvement.

Outside of work, Spencer is either catching waves, snowboarding, or flying planes—always chasing his next adventure.

Our Mission

We help business owners live by design—intentionally and boldly.

By pairing you with Certified Advisors and proven systems, we guide you to build a business that aligns with your vision, supports your lifestyle, and creates long-term enterprise value. We don’t just help you grow—we help you grow on purpose.

We envision a global community of founders who build companies by design—not default. Through strategy, mindset, and scalable systems, we empower entrepreneurs to reclaim their time, own their outcomes, and create impact that lasts.

Our Vision

A world where every business owner leads with clarity, freedom, and fulfillment.

Our Approach

We start by understanding where you are—and where you want to go.

Through deep diagnostics, hands-on advising, and access to our proprietary tech, we help you identify blind spots, install structure, and align your entire team around your vision.

Every step is intentional. Every move is designed.